Hangzhou Muxin Brand Management Co., Ltd. was founded in Linping, Hangzhou, in 2022 by Brucehan® after leaving Alibaba (Alibaba Health’s health supplement division). The company is a “global brand & full-chain” service provider in the big health sector, covering health supplements, pharmaceuticals, and functional foods.

Business scope:
① Brand management — general agency, outright purchase of operating rights, and joint ventures.
② Incubation and management of new brands.
③ Agency operations — store management, channel distribution, and marketing planning.

Our business covers domestic general trade, cross-border e-commerce, and overseas exports.
By 2024, we had established teams in both Shanghai and Hangzhou.
In 2025, we launched an incubation business for owned brands in domestic tonic products and cross-border health care.
Starting in 2026, we are launching a brand-new brand incubation service for our clients. Through this service, we provide dedicated, in-depth project support over a 3–5 year period, covering key areas such as advantage discovery, supply chain development, organizational building, sales channel establishment, brand marketing, and private-domain consumer operations. We are committed to building long-term partnerships with our clients and jointly exploring joint venture opportunities within China.