Hangzhou Muxin Brand Management Co., Ltd. was founded in Linping, Hangzhou in 2022 by Brucehan® after he left Alibaba (Alibaba Health’s health supplement industry). It is a “global brand & full-chain” service company focusing on the big health (health supplements, medicines, functional foods).
The company’s business involves:
① Brand management (general agency, outright purchase of operation rights, joint venture companies)
② Self-owned brand
③ Agency operation (store, channel distribution, marketing planning); The business scope covers domestic general trade, cross-border e-commerce and overseas exports.
By 2024, the company has established teams in both Shanghai and Hangzhou.
In 2025, the incubation business of domestic tonic and cross-border health care self-owned brands has been initiated.