Mu Xins = Global e-commerce operation X Domestic and foreign brand management incubation X Business model planning.
Hangzhou Muxin Brand Management Co., Ltd. was founded in Linping, Hangzhou in 2022 by Brucehan® after leaving Alibaba (Alibaba Health’s domestic health supplement industry). It is a “global brand & full-chain” service company focusing on digital business empowerment. The company’s business scope covers domestic general trade, cross-border e-commerce and overseas exports. The product categories are actively laid out around health care and tonic products, OTC drugs, functional foods, etc. At present, the core business is the agency of mature domestic and foreign brands and the management and incubation of new brands. By 2024, the company will have teams established in both Shanghai and Hangzhou. Starting from 2025, the incubation business of domestic tonic and cross-border health care self-owned brands will be initiated.